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SMS became popular very quickly over the past few years mainly because it offers a very easy and cost effective substitute to making phone calls. Especially when considering the proliferation of cell phones across the world. SMS messaging is an excellent method to keep in touch and stay informed even when being unable to answer a phone call like while attending a meeting or when in a movie theater. Short Message Service (SMS) is a communication service that enables the interchange of short text (alphanumeric) messages between mobile telephone devices. SMS messages are extremely useful for inexpensive communication and time saving. We have SMS messaging right on our fingertips at all times. Considering its many benefits as well as the increasing popularity of SMS messaging, the future of SMS seems to be very promising.

When I browse the Internet I found a cool SMS messaging service, pankaj shah 4info is an American service offering real-time answers and entertainment SMS messages, either in response to a search query or as a pushed alert. The company also provides business an SMS advertising network, as well as publishing and ad serving options, and currently remains the largest provider of SMS content and information services in North America. 4INFO’s mobile search utilizes sophisticated and patented technology to deliver the most relevant results. The search engine leverages natural language processing and features user-specific intelligence. There are millions of words in the lexicon and no syntax is required.

Need directions to a restaurant? Movie listings? Stock quotes or just weather? Forget checking movie guides or the local radio.  Even Internet search sounds obsolete with the emergence of Short Messaging Services—information at your fingertips. Earlier it was UpSnap.com, then Google and now 4Info. Pankaj Shah 4info, founder and CEO, 4Info speaks about the world of mobile search, and providing real time content and information through 4Info.

SMS has seen unprecedented growth in the last few years. In Europe and Asia, SMS crossed three billion messages per month and the U.S. is catching up fast; in March 2004, one million messages were sent per month, the numbers have increased to one billion messages per month in March 2005. According to IDC as many as 50 billion text messages will be sent this year, making it a $2 billion industry. Is this a sign of the ominous trend that rides over WAP?

Pankaj Shah, does not think so, but definitely knows SMS is finally gaining foothold in the U.S. “Mobile search is just picking in the U.S., the market is exploding,” he says. “And we have definitely emerged at least six months ahead of the market.”

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